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Management consulting (which comprises
strategy consulting and
operations consulting) refers to both the practice of helping companies to improve performance through analysis of existing business problems and development of future plans, as well as to the industry composed of firms that specialize in this sort of consulting. Management consulting may involve the identification and cross-fertilization of
best practices, analytical techniques, change management and coaching skills, technology implementations, strategy development, or operational improvement. Oftentimes management consultants also rely on their outsider's perspective to provide unbiased recommendations. Management consultants generally bring formal frameworks or
methodology to identify problems or suggest more effective or efficiency (economics) ways of performing business tasks.
Management Consulting is becoming more prevalent in non-business related fields as well. As the need for professional and specialized advice grows, other industries such as government, quasi-government and not-for-profit agencies are turning to the same managerial principles that have helped the private sector for years.
While management consulting refers to providing business consulting services, it can be hard to definitely distinguish between management consulting and other consulting practices such as
Information technology consulting and human resource consulting because these fields directly support business operations and often overlap the field of management consulting.
History
Management consulting grew with the rise of management as a unique field of study. The first management consulting firm was Arthur D. Little, founded in 1886 by the MIT professor of the same name. Though Arthur D. Little later became a general management consultancy, it originally specialized in technical research. Booz Allen Hamilton was founded by
Edwin G. Booz, a graduate of the Kellogg School of Management at Northwestern University, in 1914 as a management consultancy and the first to serve both industry and government clients. The first pure management and strategy consulting company was McKinsey & Company. McKinsey was founded in Chicago during 1926 by James O. McKinsey, a professor at the
University of Chicago Graduate School of Business, but the modern McKinsey was shaped by
Marvin Bower, who believed that management consultancies should adhere to the same high professional standards as lawyers and
Physicians. McKinsey is credited with being the first to hire newly minted MBAs from top schools to staff its projects vs. hiring older industry personnel. Andrew T. Kearney, an original McKinsey partner, broke off and started
A.T. Kearney in 1937 . During Britain's war effort, Personnel Administration
PA Consulting Group was founded in 1943 by three Englishmen: Ernest E. Butten, Tom H. Kirkham and Dr. David Seymour.
After World War II, a number of new management consulting firms formed, most notably
Boston Consulting Group, founded in 1963, which brought a rigorous analytical approach to the study of management and strategy. Work done at Booz Allen, McKinsey, BCG, and the Harvard Business School during the 1960s and 70s developed the tools and approaches that would define the new field of
strategic management, setting the groundwork for many consulting firms to follow. Another major player of more recent fame is Bain & Company, whose focus on shareholder wealth (including its successful private equity business) set it apart from its older brethren. Also significant was the development of consulting arms by both accounting firms (such as Accenture of the now defunct
Arthur Andersen) and global IT services companies (such as
IBM Global Services, which acquired
PwC Consulting). Though not as focused on strategy or the executive agenda, these consulting businesses were well-funded and often arrived on client sites in force.
One of the reasons why management consulting grew first in the USA is because of deep cultural factors: it was accepted here, (contrary to say, Europe), that management and boards alike might not be competent in all circumstances; therefore, buying external competency was seen as a normal way to solve a business problem. This is referred to as a "contractual" relation to management. By contrast, in Europe, management is connected with emotional and cultural dimensions, where the manager is bound to be competent at all times. This is referred to as the "pater familias" pattern. Therefore seeking (and paying for) external advice was seen as inappropriate. Conversely it must also be said that in those days (and still today) the average level of education of the executives was significantly lower in the USA than in Europe, where managers were "Grandes Ecoles" graduates (France) or "Doktor" (Germany). The combination of these two factors made it difficult for consulting to emerge in Europe. It was only after World War II, in the wake of the development of the international trade led by the USA, that management consulting emerged in Europe.
The current trend in the market is a clear segmentation of management consulting firms. McKinsey, Bain, and BCG retain their strong strategy focus, while many other generalist management consultancies such as
Accenture and Capgemini are broadening their offering increasing into high volume, lower margin work such as system integration.
Another branch of management consulting is Human Resource consulting. Such firms provide advice to their clients regarding the financial and retirement security, health, productivity, and employment relationships of their global workforce.
Areas in which a human resource consulting firm may advise on include:communication,employee opinion survey research,executive compensation,executive onboarding,global mobility,government human services,HR Outsourcing,HR service excellence,HR technology,health care & group benefits,human capital strategy,job Analysis,investment,legal,mergers & acquisitions,multinational & global issues,performance measurement,personal financial planning,Physical Ability Test Development,retirement benefits,sales effectiveness,surveys & benchmarking,talent management, andworkforce compensation.
Companies in the field include Watson Wyatt Worldwide,
Mercer Human Resource Consulting,
Hay Group, Aon, Hewitt Associates,
PricewaterhouseCoopers, Deloitte and Towers Perrin.
Current state of the industry
Management consulting has grown quickly, with growth rates of the industry exceeding 20% in the 1980s and 1990s. As a business service, consulting remains highly cyclical and linked to overall economic conditions. The consulting industry shrank during the 2001-2003 period, but had been experiencing slowly increasing growth since. In 2004, revenues were up 3% over the previous year, yielding a market size of just under $125 billion.
Currently, there are four main types of consulting firms. First, there are large, diversified organizations, such as Accenture, BearingPoint, Capgemini, Deloitte and
IBM Global Services that offer a range of services, including information technology consulting, in addition to a strategy consulting practice. Second, are the medium-sized information technology consultancies, such as Hitachi Consulting, that blend boutique style with some of the same services and technologies bigger players offer their clients. Third, are the large management and strategic consulting specialists that offer only strategy consulting but are not specialized in any specific industry, such as Arthur D. Little,
A.T. Kearney, Bain & Company,
Boston Consulting Group, and
McKinsey & Company. Finally, there are boutique firms, often quite small, which have focused areas of consulting expertise in specific industries or technologies. For instance,
Roland Berger is well-known in Europe for its skills in downsizing and cost-killing, while Monitor Group is focused on the pharma industry and assistance to developing countries' governments. Most of the boutiques were founded by famous business theorists.
A fifth type of global consulting firm is emerging. Sourcing Advisory services deal with choices between insourcing and outsourcing, vendor selection, and contract negotiations. The top 10 sourcing advisors (as ranked by the Black Book of Outsourcing) were Alsbridge, TPI, EquaTerra, NeoIT, Pace Harmon, PA Consulting, RampRate, Deloitte, Gartner, and Everest.{{cite web|url=http://www.theblackbookofoutsourcing.com/top10outsourcingadvisoryservices2.html|title=The Black Book of Outsourcing Top 10 Outsourcing Advisory Firms--> Although a fast growing sector, the largest sourcing advisory practices would likely be classified as boutiques when considering the management consulting industry as a whole - with one of the largest players, TPI, for example, citing 2006 revenues of less than US$150M during its acquisition by ISG.{{cite web|url=http://globalteamwork.blogspot.com/2007/04/isg-to-acquire-tpi-for-280mn.html|title=ISG to Acquire TPI for $280Mn-->
Government consultants
The use of management consulting in governments has increased significantly in capitalism countries in recent times.
UK
Since from 1997 to 2006,
New Labour have spent £20 billion for management consultants and at least another £50 billion for IT systems, up significantly from the £500m a year spent by Conservative Party (UK) Government. Consultants are costing us billions - and for what? From 2003 - 2006 spending on consultants has risen by a third, from £2.1 billion in 2003–04 to £2.8 billion in 2005–06, largely due to increases in spending by the NHS. In the past three years £7.2 billion of has been spent on consultancy services from large consultancy firms.
The rise of internal corporate consulting groups
Added to these approaches are corporations that set up their own internal consulting groups, hiring
internal management consultants either from within the corporation or from external firms whose employees have tired of the road warrior lifestyle. Many of these corporations have internal groups of as many as 25 to 30 full-time consultants.
The internal consultant approach is chosen for three reasons. First, the corporation does not want to pay the large fees typically associated with external consulting firms. Second, they want to keep certain corporate information private. Finally, they want a group that more closely works with, and monitors, consulting firm relationships. Often, the internal consultant has less ramp up time on a project due to familiarity with the corporation, and is able to guide a project through to implementation—-a step that would be too costly if an external consultant were used.
Internal consulting groups are often formed around a number of practice areas. The more common areas are: organizational development, process management, information technology, design services, training, and development.
There are several potential problems facing internal consultants, and those who employ them. The internal consultant may not bring the objectivity to the consulting relationship that an external firm can. An internal consultant also does not bring to the table
best practices from other corporations. When the consulting industry is strong, it can be difficult to recruit candidates who are of the same high calibre as those working for outside consulting firms. Lastly, when financial times get tough, often the internal consulting group is the first to face layoffs.
Approaches
Management consulting has become a source for innovation in the practice of management, forming a bridge between academia, firms, and thought leaders in other fields. As a result, management consulting firms use a variety of tools and techniques to approach business problems. See strategic management, operations management, and industrial engineering for more information.
Criticism
Management
consultants are often criticized for overuse of buzzwords, reliance on management fads, and a failure to develop executable plans that can be followed through. A number of highly critical books about management consulting argue that the mismatch between management consulting advice and the ability of business executives to actually create the change suggested results in substantial damages to existing businesses (see, for example, Dangerous Company by James O'Shea).
Management consultants are often charged with “stating the obvious” and lacking the experience in corporate business to warrant sound advice. Bad consulting firms are blamed for providing ineffective results. Clients think bad consultants are ones who deliver empty promises and charge expensive fees. These consultants bring nothing innovative to the table and often regurgitate "prepackaged" strategies irrelevant to the client’s issue. The bad consultants do not prioritize their responsibilities: they neglect to engage themselves with the client and therefore serve their firm’s interests before their clients'. If the clients are not satisfied with the unfulfilled promises, then the consulting firm is a bad one.{{cite web|url=http://www.articleworld.org/index.php/Management_consulting|title=Management Consulting'?-->
However, good management consulting firms internalize specific codes of ethics to fortify client relationships by offering fair advice and accepting transactions only if they benefit their clients. In other words, if the consultancy cannot provide effective services to their clients, it will pass on the opportunity, even if the client is willing to pay the fee.
Integrity is key in any professional or social setting. Companies adopt an unwritten or sometimes written obligation to serve the people first, before the firm's own interests. In order to do so, managers and employees alike must be honest and divulge information about the company to parties externally and internally. Mistakes both big and small must be publicized and remedied. Basic honesty results in trust, loyalty, and the well being of the company employees, as well as that of its clients. In order to exude these qualities to clients, consultants must embrace as well as internalize codes of ethics, which ultimately lead to strong interrelationships between employees and clients.
Further criticisms include: analysis reports only, junior consultants charging senior rates, reselling similar reports to multiple clients as "custom work", lack of innovation, overbilling for days not worked, speed at the cost of quality, unresponsive large firms & lack of (small) client focus, lack of clarity of deliverables in contracts, and more.
Professional qualifications
There are several qualifications that can lead to becoming a management consultant; they include:
- The internationally recognized Certified Management Consultant (CMC) professional designation.
- Certificate in Management Consulting Essentials (Institute of Management Consultancy) - UK, Diploma in Management Consultancy (IMC) - UK
- Accountancy qualifications: Chartered Management Accountant (CIMA), Chartered Certified Accountant (ACCA), Chartered Accountant (CA), Certified Public Accountant (CPA), Certified Management Accountant (CMA) Chartered Cost Accountant CCA Designation from AAFM
- Finance qualifications: Chartered Financial Analyst (CFA) Certified Treasury Professional (CTP)
- Consulting qualifications: Master of Science in Business Consulting (BCM) Hochschule Furtwangen University Germany
- Business Administration qualifications: Master of Science in Management -Europe- (MSc.in Management) ,Master of Business Administration (MBA) -USA Canada Doctor of Management ( Ph.D.), Doctor of Business Administration-USA/Canada- (DBA),Master of Science in Management Consultancy (MSc) - UK
- Public Administration qualifications: Master of Public Administration (MPA) -USA/Canada, Doctor of Public Administration
- Project Management qualifications: Master of Project Management (MPM)- USA/Canada
- Advanced Professional Degrees such as Ph.D.'s, MBA or Master's degrees in Engineering, Science, etc. are specifically targeted by firms like McKinsey and the Boston Consulting Group.
- Management Consulting MBA ESC Toulouse, France
- Akademischer Unternehmensberater (Academic Management Consultant) - Austria - incite -institute for management consultants and information technology experts, Vienna
- International MBA EM Lyon, France
See also
External links
- Association of Management Consulting Firms (AMCF)
- Canadian Association of Management Consultants
- Institute of Management Consultancy
- Timeline of the history of management consulting
- The Logic of Management Consulting (pdf)
- Management Consultancies Association
Reference Links
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